In relation to my previous post Internet Marketing Tips where I described about the importance of Onsite and Content of the website this post will tell about the next step required once that step is complete.
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SEO Optimization Research
Research of Clients Niche/Industry
Research keyword-key phrase effectiveness by reviewing clients website
Compile effective keywords and phrases to target your websites
Measure your rankings. Before you can improve your positions, you must know where you rank for the keywords related to your business’s products
1. Analyse the first top ten web sites related to your branch
2. Analyse keywords they are using
3. Look at their source code, meta tags
4. Look at their keyword density
5. Look at their comment tag, alt tags, title tag
6. Internal and external links on their websites
7. Look how many sites linking to them
8. Check out the quality and link popularity of sites that are linking to your competitors
9. Look how many pages they have
|Optimize meta tags (title, keywords, description, owner, author, ratings, robots, revisit-after)||Title, Description, Keyword.
1. Title tag should be short (about 14 words), descriptive and to the point.
2. Description shouldn’t be longer than 120 characters.
3. Use the most important 5 keywords separated by a commas, one keyword should have 1 – 3 words.
|Image Tags (alt tags)||An alt tag is text that appears when your mouse hovers over an image on a website.|
|Header tags||H1 of or other at the top of page reflecting with key phrases. These serve as a type of Page Title which is visible to your website visitors and best describes what is to follow on that existing page.|
|Keyword/Phrase content placement||Using keywords throughout your page content careful as to not over use the keywords. When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.|
|Robots Tag||Include a robot.txt file on your server as to direct the search engine spiders as to what pages should follow links on page or not follow|
|Internal page links||Use keyword word text links to other internal pages within your site|
|Review of server structure||Try to save images in your keyword niche as well as have sub folders for certain categories of specific products or services you offer and place all relevant pages/images within the appropriate folders|
|Optimizing new page/file names||Save your .html files in keyord format, such as windowtinting.html” or “windowtintingservices.html”|
|Xml site map||Generate an .xml file to upload to your server.|
|Submit your website url||You can hand submit your url to most major search engines like MSN, GOOGLE, etc.
Your website should be finished without errors:
1. no broken links
2. no spelling mistakes
3. have a good design
4. no html tag mistakes
5. have a site map
|Linking strategies||Creating back links from Forums, directories, search engines, industry niche sites etc. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and Internet directories, blogs, forum sites …|